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Pretend Play

What it is

Playing roles and scenarios — kitchen, doctor, store, imaginary worlds.

Why it matters

Role play is how children rehearse the social world and grow abstract thinking.

Toys that build Pretend Play

Bowser Costume2y–18yComing soon

Bowser Costume

Pretend Play
Buzz Lightyear2y–18yComing soon

Buzz Lightyear

Pretend Play
College Football 27 Standard Edition PS5 Disc Video Game10y–18yComing soon

College Football 27 Standard Edition PS5 Disc Video Game

Games
Dinosaur Hooded Romper Costume Jumpsuit2y–18yComing soon

Dinosaur Hooded Romper Costume Jumpsuit

Pretend Play1 in library
EA Sports Madded NFL 27 Disc Video Game10y–18yComing soon

EA Sports Madded NFL 27 Disc Video Game

Games
Elephant Romper Costume Jumpsuit2y–18yComing soon

Elephant Romper Costume Jumpsuit

Pretend Play
FAO Schwartz’s Giant Dance Mat Piano3y–18yComing soon

FAO Schwartz’s Giant Dance Mat Piano

Arts & Creativity
Jessie Costume2y–18yComing soon

Jessie Costume

Pretend Play1 in library
Karaoke Machine3y–18yComing soon

Karaoke Machine

Music
Kids STEM Building Toys3y–18yComing soon

Kids STEM Building Toys

STEM & Building
Luigi Costume2y–18yComing soon

Luigi Costume

Pretend Play
Mario Kart World (Nintendo Switch 2)10y–18yComing soon

Mario Kart World (Nintendo Switch 2)

Games
MicroMags 24 Piece Spooky Magnetic Building Set2y–18yComing soon

MicroMags 24 Piece Spooky Magnetic Building Set

STEM & Building
NBA 2K27 PlayStation PSG Disc VideoGame10y–18yComing soon

NBA 2K27 PlayStation PSG Disc VideoGame

Games
Nintendo Switch 2 System10y–18yComing soon

Nintendo Switch 2 System

Games
PlayStation 510y–18yComing soon

PlayStation 5

Games
Potato Head Costume2y–18yComing soon

Potato Head Costume

Pretend Play
Princess Peach Costumer2y–18yComing soon

Princess Peach Costumer

Pretend Play
Rabbit Hooded Romper Costume Jumpsuit2y–18yComing soon

Rabbit Hooded Romper Costume Jumpsuit

Pretend Play
Retro Game Console with 620 Built-in Classic Video Games5y–18yComing soon

Retro Game Console with 620 Built-in Classic Video Games

Games
Rex Halloween Costume2y–18yComing soon

Rex Halloween Costume

Pretend Play
Star Wars Up-Scaled Darth Vader Minifigure8y–16y

Star Wars Up-Scaled Darth Vader Minifigure

Vehicles1 in library
Super Mario Costume2y–18yComing soon

Super Mario Costume

Pretend Play
Tiger Hooded Romper Costume2y–18yComing soon

Tiger Hooded Romper Costume

Pretend Play
Wario Costume2y–18yComing soon

Wario Costume

Pretend Play
Woody Costume2y–18yComing soon

Woody Costume

Pretend Play